The Resource Garden
Dig into the collection of insights for small business owners ready to build a profitable and purpose-filled brand.
How to Build a Personal Brand without the Cringe
Personal branding has somehow become synonymous with being performative or phony.
But recently, I’ve been seeing a shift in the personal branding space. More and more small, service-based businesses are taking a more personal approach to branding.
My Favorite Email List-Building Tool
As a brand-builder and solopreneur, I’m constantly looking for ways to connect with new audiences without burning myself out. My goal is to create resources that feel personal and provide real value.
So, when I started researching how I could build my email list, an online quiz felt like a great option. I tried it on a whim, and as someone who’s tried other lead methods before, I was shocked with my results.
Is “No” The Growth Hack Your Business Needs?
As small business owners, we love to say yes:
Why? Partly because it feels good to be wanted. It’s easy to believe we should jump at every opportunity while it’s there.
3 Light-Lift Wins for Your Small Brand
If you’re an online service provider, chances are your to-do list never really ends. Whether you’re a wellness coach, copywriter, Pinterest manager, or creative consultant, you’re constantly juggling strategy, visibility, admin, and actual client work.
And let’s be honest — some days, it can feel like you’re doing everything right, but nothing is working fast enough. Growth feels slow. The pressure creeps in. You start questioning everything.
Why I Love Squarespace for Small Businesses and Service Providers
I love Squarespace because I can create a beautiful website that meets all my clients needs. Then, I can hand-off the website to my clients for easy updates and maintenance.
A Case Study: The Prepped Palate
Over two years ago, I had the pleasure of working with Jenn Nestler of The Prepped Palate to redesign her logo and brand identity. Let’s check-in on Jenn to see how her branding aligns with her current business.
How to Plan a Brand Photo Shoot
Point of view: you’ve just received your brand identity offboarding package with your new logos, brand color palette and brand guidelines. So.. what’s next?!
I would highly recommend planning a brand photoshoot at this stage. I know this can be a daunting task (especially for us camera shy folks!) so I’ve created this guide to help make it easy for you.
Why Traditional Branding Advice Won’t Work for Your Small Business
If you're a service professional like a wellness coach, chef, virtual assistant, marketer or consultant, chances are you've already spent time trying to brand yourself.
My bet is you’ve spent hours tweaking your color palette, crafting the *perfect* mission statement, or taking random advice from a business friend whose audience looks nothing like yours.
It’s keeping you busy... but it’s not leading to the momentum you had hoped for.