The Resource Garden
Dig into the collection of insights for small business owners ready to build a profitable and purpose-filled brand.
How to Build a Personal Brand without the Cringe
Personal branding has somehow become synonymous with being performative or phony.
But recently, I’ve been seeing a shift in the personal branding space. More and more small, service-based businesses are taking a more personal approach to branding.
3 Light-Lift Wins for Your Small Brand
If you’re an online service provider, chances are your to-do list never really ends. Whether you’re a wellness coach, copywriter, Pinterest manager, or creative consultant, you’re constantly juggling strategy, visibility, admin, and actual client work.
And let’s be honest — some days, it can feel like you’re doing everything right, but nothing is working fast enough. Growth feels slow. The pressure creeps in. You start questioning everything.
Why I Love Squarespace for Small Businesses and Service Providers
I love Squarespace because I can create a beautiful website that meets all my clients needs. Then, I can hand-off the website to my clients for easy updates and maintenance.
Why Traditional Branding Advice Won’t Work for Your Small Business
If you're a service professional like a wellness coach, chef, virtual assistant, marketer or consultant, chances are you've already spent time trying to brand yourself.
My bet is you’ve spent hours tweaking your color palette, crafting the *perfect* mission statement, or taking random advice from a business friend whose audience looks nothing like yours.
It’s keeping you busy... but it’s not leading to the momentum you had hoped for.