The Resource Garden
Dig into the collection of insights for small business owners ready to build a profitable and purpose-filled brand.
The #1 Growth Tool Small Businesses Overlook
It’s so common for business owners to get caught up in the wrong details. Maybe you’re stressing over your content calendar, tweaking your SEO for the hundredth time, or spending waaaay too long debating which shade of blue to use on your website.
All of those things matter, but none of them—on their own—will create the growth you’re after.
So… What will?
5 Signs You’re Ready to Raise Your Prices as a Service Provider
If you’ve ever wondered whether now is the right time to raise your prices, you’re not alone.
Most service providers dream of working less, earning more, and attracting better clients, but fear the moment they’ll scare people away with a higher price tag. I used to think so too.
How to Build a Personal Brand without the Cringe
Personal branding has somehow become synonymous with being performative or phony.
But recently, I’ve been seeing a shift in the personal branding space. More and more small, service-based businesses are taking a more personal approach to branding.
3 Light-Lift Wins for Your Small Brand
If you’re an online service provider, chances are your to-do list never really ends. Whether you’re a wellness coach, copywriter, Pinterest manager, or creative consultant, you’re constantly juggling strategy, visibility, admin, and actual client work.
And let’s be honest — some days, it can feel like you’re doing everything right, but nothing is working fast enough. Growth feels slow. The pressure creeps in. You start questioning everything.
Why I Love Squarespace for Small Businesses and Service Providers
I love Squarespace because I can create a beautiful website that meets all my clients needs. Then, I can hand-off the website to my clients for easy updates and maintenance.
Why Traditional Branding Advice Won’t Work for Your Small Business
If you're a service professional like a wellness coach, chef, virtual assistant, marketer or consultant, chances are you've already spent time trying to brand yourself.
My bet is you’ve spent hours tweaking your color palette, crafting the *perfect* mission statement, or taking random advice from a business friend whose audience looks nothing like yours.
It’s keeping you busy... but it’s not leading to the momentum you had hoped for.