Dig into the collection of insights for small business owners ready to build a profitable and purpose-filled brand.
The Resource Garden
Pick Your Niche: Why Specialization Attracts Dream Clients
In the past, small businesses were locally-based and only had to compete with a handful of similar businesses in their town. At the time, it made sense to offer as much as possible so that they could serve their customers well.
Today, online businesses are competing with hundreds ( if not thousands ) of similar businesses in their industry.
This market saturation means you need to get specific.
The #1 Growth Tool Small Businesses Overlook
It’s so common for business owners to get caught up in the wrong details. Maybe you’re stressing over your content calendar, tweaking your SEO for the hundredth time, or spending waaaay too long debating which shade of blue to use on your website.
All of those things matter, but none of them—on their own—will create the growth you’re after.
So… What will?
A Case Study: The Prepped Palate
Over two years ago, I had the pleasure of working with Jenn Nestler of The Prepped Palate to redesign her logo and brand identity. Let’s check-in on Jenn to see how her branding aligns with her current business.
How to Plan a Brand Photo Shoot
Point of view: you’ve just received your brand identity offboarding package with your new logos, brand color palette and brand guidelines. So.. what’s next?!
I would highly recommend planning a brand photoshoot at this stage. I know this can be a daunting task (especially for us camera shy folks!) so I’ve created this guide to help make it easy for you.