Dig into the collection of insights for small business owners ready to build a profitable and purpose-filled brand.
The Resource Garden
Branding Is an Investment, Here’s How It Pays You Back
If you’ve ever wondered whether a rebrand actually moves the needle, you’re not alone. Many business owners love the idea of refreshing their visuals—but hesitate when it comes to the investment, unsure of whether it will impact their bottom line.
Build Your Dream Business: The Boutique Brand Method
When I first started my design studio, I thought there was only one “real” path to growth: build an agency, hire a team, and eventually spend my days managing people instead of doing the creative work I actually loved.
But pretty quickly, I realized… I didn’t want that. I wanted to grow, yes—but not at the expense of freedom, creativity, or sanity.
Is “No” The Growth Hack Your Business Needs?
As small business owners, we love to say yes:
Why? Partly because it feels good to be wanted. It’s easy to believe we should jump at every opportunity while it’s there.