The Resource Garden

Dig into our curated collection of insights for small business owners ready to build a profitable and purpose-filled brand.

Because great brand strategy is great business strategy.

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Boutique Branding Daisy Creative Co. Boutique Branding Daisy Creative Co.

Forget Your About Page, Here Are the 5 Things Your Website Really Needs

If you’re an online service provider, chances are your to-do list never really ends. Whether you’re a wellness coach, copywriter, Pinterest manager, or creative consultant, you’re constantly juggling strategy, visibility, admin, and actual client work.

And let’s be honest — some days, it can feel like you’re doing everything right, but nothing is working fast enough. Growth feels slow. The pressure creeps in. You start questioning everything.

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Boutique Branding Daisy Creative Co. Boutique Branding Daisy Creative Co.

Why Traditional Branding Advice Won’t Work for Your Small Business

If you're a service professional like a wellness coach, chef, virtual assistant, marketer or consultant, chances are you've already spent time trying to brand yourself.

My bet is you’ve spent hours tweaking your color palette, crafting the *perfect* mission statement, or taking random advice from a business friend whose audience looks nothing like yours. 

It’s keeping you busy... but it’s not leading to the momentum you had hoped for.

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Boutique Branding Daisy Creative Co. Boutique Branding Daisy Creative Co.

3 Light-Lift Wins for Your Small Brand

If you’re an online service provider, chances are your to-do list never really ends. Whether you’re a wellness coach, copywriter, Pinterest manager, or creative consultant, you’re constantly juggling strategy, visibility, admin, and actual client work.

And let’s be honest — some days, it can feel like you’re doing everything right, but nothing is working fast enough. Growth feels slow. The pressure creeps in. You start questioning everything.

Read More