Nutrition by Mad

Maddy Coyne, a certified nutritionist, advocates a simplified and holistic approach to health and wellness. Her business was inspired by her grandmother, whose love for cooking and personal health challenges shaped Maddy’s passion for helping others.

In crafting her brand, we sought to create something that stood out in the nutrition space. We embraced a vibrant color palette and celebratory design, capturing the energetic transformation Maddy’s clients experience on their wellness journey.

To honor her grandmother’s influence, we incorporated a hand-written font reminiscent of the recipes and notes of encouragement she often left Maddy. This playful, sketch-inspired element is woven throughout the brand, bringing warmth and a personal touch through custom illustrations.

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Client Maddy Coyne

Services
Brand Identity, Social Media Templates

“Since the rebrand, I have received significantly more offers from companies to collaborate. This was something that rarely happened before.

Part of the inspiration for Nutrition by Mad was 'my why' which included special memories with my grandmother. I was able to share the designs DCC created with my grandmother and saying she was touched is an understatement. DCC simply being able to bring 'my why' to life was beyond impactful to my brand.”