Kate Hash is a novelist and Substack author whose brand blends wit with playful charm. To support her growing presence as a public figure, we crafted a full brand identity, Substack branding system, and a suite of customizable Canva templates.
Kate Hash
Scope of Work:
Brand Identity
Substack Branding
Canva Templates
Brand Collateral
Punchy, Playful and Confident
Strategy and Design
We drew the visual direction from the playful, vibrant style of Kate’s debut novel, Gracie Harris is Under Construction. This approach not only echoed the wit and charm of her writing but also resonated with her core audience of millennial women.
Soft textures and custom, summer-inspired illustrations mirrored the lively energy of her book cover, creating a seamless connection between her literary and visual worlds.
We carried the brand into her newly launched Substack newsletter, It’s Been a Week, giving her a cohesive, recognizable look across every reader touchpoint.
Client: Kate Hash
Location: Chapel Hill, NC
Logonatomy
Kate’s personal brand logo features a custom monogram that blends a K and H nto a playful, memorable mark.
A starburst icon adds a touch of personality and movement, carrying through to her Substack branding for a cohesive visual thread.
“In addition to being a talented designer, Rebecca does one thing exceptionally well: she listens.
Rebecca listened to my goals -- both the smaller, short-term ones and the more audacious, longer-term ones -- and helped to articulate my vision into a brand. I felt heard from the very first conversation, clear through to the finished product!”
Kate Hash, Author
Ready to bring your brand to life? Let’s chat! If I’m not the best fit for your needs, I’ll connect you with someone who is.