Kate Hash Personal and Substack Branding
Kate Hash is an author and Substack storyteller whose brand blends professionalism with playful charm. To support her growing presence as a public figure, we crafted a full brand identity, Substack branding system, and a suite of customizable Canva templates.
Niche: Author for Millennial Women
Personality: Punchy, Playful & Confident
Package: The Mini Bloomprint
The Story
Kate Hash is a forty-something debut author based in Chapel Hill, North Carolina. During her successful marketing career, she carved out the time to write her first novel, Gracie Harris is Under Construction, which quickly found a home at Penguin Random House.
As she stepped into this exciting new chapter, Kate also launched a Substack newsletter, It’s Been a Week, as a space to connect with readers and share behind-the-scenes glimpses into her creative life.
Brand Goals
With Gracie Harris is Under Construction set for a summer release and existing cover art in place, we leaned into the playful, punchy tone of Kate’s writing style.
The brand is complemented by soft textures and custom, summer-inspired illustrations that echo the vibrant energy and aesthetic of her book cover.
Logonatomy
Kate’s personal brand logo features a custom monogram that blends a K and H nto a playful, memorable mark.
A starburst icon adds a touch of personality and movement, carrying through to her Substack branding for a cohesive visual thread.
Ready to bring your brand to life? Let’s chat! If I’m not the best fit for your needs, I’ll connect you with someone who is.