Coppedge Kitchen Brand Identity and Website Design
Coppedge Kitchen is a custom meal prep, small event catering and recipe blog service based in Dallas, Texas. Founder and chef, Elise Smith, creates wholesome meals for her clients and customizes them to their exact preferences and dietary needs.
Niche: Premium, Custom Meal Prep
Personality: Casual, Inviting & Nostalgic
Package: The Superbloom
The Story
During the height of Covid, Elise traded her career in corporate finance and enrolled in culinary school to pursue her passion for cooking. Inspired by the approachable elegance of Ina Garten, Elise built her business around the idea that delicious meals don’t have to be complicated.
She carved out her niche in the Dallas market with highly-customized, premium meal prep services. With a growing client base and future plans to expand her recipe blog and personal brand, Elise knew it was time for an elevated, cohesive presence.
Her DIY branding and Wix site had served her well, but she was ready for something that matched the quality of her offerings. The new brand centers around the tagline, “Delicious Meals, Made Easy”, a reflection of Elise’s casually refined, fuss-free style and her belief that good food should feel both nourishing and effortless.
BEFORE
Logonatomy
Kate’s personal brand logo features a custom monogram that blends a K and H nto a playful, memorable mark.
A starburst icon adds a touch of personality and movement, carrying through to her Substack branding for a cohesive visual thread.
If I’m not the best fit for your needs, I’ll connect you with someone who is.