Coppedge Kitchen is a culinary business founded by chef Elise Smith, offering custom meal prep, small event catering, and a recipe blog. Elise creates wholesome, flavorful dishes tailored to each client’s exact preferences and dietary needs, making mealtime both effortless and enjoyable.
Coppedge Kitchen
Scope of Work:
Brand Identity
Website Design
Canva Templates
Brand Collateral
Casual, Inviting & Nostalgic
The Story
During the height of Covid, Elise traded her career in corporate finance and enrolled in culinary school to pursue her passion for cooking. Inspired by the approachable elegance of Ina Garten, Elise built her business around the idea that delicious meals don’t have to be complicated.
She carved out her niche in the Dallas market with highly-customized, premium meal prep services. With a growing client base and future plans to expand her recipe blog and personal brand, Elise knew it was time for an elevated, cohesive presence.
BEFORE
Strategy and Design
Elise’s DIY branding and Wix site had served her well, but she was ready for something that matched the quality of her cooking skills.
The new brand centers around the tagline, “Delicious Meals, Made Easy,” a reflection of Elise’s casually refined, fuss-free style and her belief that good food should feel both nourishing and effortless.
We brought this idea to life with a playful, nostalgic approach to the kitchen, blending warm, inviting colors with hand-drawn illustrations and vintage-inspired typography.
The result is a brand identity that feels warm and approachable, perfectly suited for her custom meal prep services, small event catering, and recipe blog.
Client: Elise Smith
Location: Dallas, TX
Photography: Kelsey Lanae
Logonatomy
Elise’s signature relaxed cooking style is captured in a playful, “laid-back” lemon emblem. This mark is designed with a balance of confident, solid shapes and airy, hand-drawn outlines that mimic the typography and whimsical feel of the brand.
“It was above and beyond my vision and felt so professional and authentic to me.
Rebecca was so helpful and detail oriented from beginning to end. I felt we were really working together every step of the way. I couldn't wait to launch and share my food through this new lens!”
Elise Smith, Founder and Chef
If I’m not the best fit for your needs, I’ll connect you with someone who is.