How Doing Less Doubled My Business Income
I used to think I needed to do more to earn more.
Offer more services, sell more digital products, serve more types of clients and create more content.
But, after nearly four years of running my one-woman business, I noticed doing more was diluting my progress, not amplifying it.
So, in 2025, I committed to less.
Since then, I had my first 14K month, doubled my revenue, and I went from overthinking everything to finally having a clear, confident path forward.
Here are the three areas of my business where doing less doubled my business income in 2025.
1. Less Services & Offerings
There’s a widespread myth that “diversifying your income” with multiple offers leads to business success.
The reality? Almost every successful business starts by doing very few things well before expanding.
I learned this lesson the hard way. After years of building templates, digital products, and offering every service under the sun, I realized that nearly all of my income came from client work.
In 2025 alone, 98.74% of my revenue came from client services while less than 2% came from digital products.
And, when I looked at the hours I poured into creation and marketing, I noticed something surprising:
It took nearly the same time and energy to sell one $47 template as it did to sell a $4,400 brand.
So instead of wasting my efforts on micro-sales, I doubled-down on streamlining my offer suite and promoting my custom services.
As a result, my income soared.
Evaluate for Yourself:
Which of your services are the most profitable and the most fun to fulfill?
What revenue streams or activities could you eliminate to focus only on the most impactful ones?
2. Less Types of Clients
We’ve all worked with bad-fit clients.
They don’t pay on time. They don’t put in the effort. They don’t respect your expertise. And they don’t commit to your process.
As a result, they rarely get great results.
What I learned is that I was unknowingly attracting these types of clients by not getting crystal clear on my best-fit clients.
Best-fit clients usually meet three criteria:
1. They have a problem you can solve.
Your services should be a solution, not a commodity.
2. They’re willing to pay for the solution.
They don’t need to be filthy rich, but they do need to realistically afford your services. Often, the more painful the problem, the more willing people are to invest in solving it.
3. They have an identity.
This is where your messaging comes in.
Are they new moms? Boutique service providers? Wellness professionals? Creative entrepreneurs?
The more clearly you can identify your audience in your copy and messaging, the easier it becomes to attract the right people.
Getting specific about your niche, in essence, serving less types of clients, creates more room for the best-fit clients to find you.
Evaluate for Yourself:
How would you describe your highest-value, best-fit client?
What identities, demographics, or niches could you speak to more clearly in your messaging?
3. Less Low-Impact Marketing
For years, I put SO much effort into Instagram… with few followers, likes or real clients to show for it.
Instead, this year I focused on uncovering and committing to my Prolific Quality Outputs or PQOs.
This is a concept I first learned from Brendon Burchard’s High Performance Habits, and it completely changed how I approach my work.
For example, Taylor Swift’s PQO is creating high-quality albums. One album made her famous. Twelve made her an icon.
If you’re a creator, your PQO might be YouTube videos.
If you’re an author, it might be books or Substack posts.
If you’re a wellness coach, it might be educational blog content.
For me, my two highest-leverage PQOs are:
Creating strategic, beautiful brands and websites for clients
Researching and writing value-driven newsletters for thought leadership and nurture content
Next, Burchard recommends spending at least 60% of your time on your PQOs and committing to a consistent output schedule.
Once I realized this, it became clear that Instagram, outreach, and other marketing channels were not priorities for my business. I still use them, but they no longer take up hours of my time.
As a result, I’m more focused, more motivated, and I’m seeing real results in my business.
Evaluate for Yourself:
What are the one or two activities your business relies on most?
What could you scale back or eliminate so 60% of your time goes to your highest-impact work?
The Takeaway
The surprising truth is growth doesn’t come from adding more. It comes from refining what already works and releasing what no longer serves you.
By simplifying my offers, getting specific about who I serve, and focusing on what moves the needle, I created more clarity, more confidence, and more income.