The Blog
If building a small, sustainable business sounds dreamy but out of reach, you’re gonna love it here. Scroll to explore my branding insights and creative work.
How Doing Less Doubled My Business Income
I used to think I needed to do more to earn more.
Offer more services, sell more digital products, serve more types of clients and create more content.
But, after nearly four years of running my one-woman business, I noticed doing more was diluting my progress, not amplifying it.
So, in 2025, I committed to less.
Pick Your Niche: Why Specialization Attracts Dream Clients
In the past, small businesses were locally-based and only had to compete with a handful of similar businesses in their town. At the time, it made sense to offer as much as possible so that they could serve their customers well.
Today, online businesses are competing with hundreds ( if not thousands ) of similar businesses in their industry.
This market saturation means you need to get specific.
5 Signs You’re Ready to Raise Your Prices as a Service Provider
If you’ve ever wondered whether now is the right time to raise your prices, you’re not alone.
Most service providers dream of working less, earning more, and attracting better clients, but fear the moment they’ll scare people away with a higher price tag. I used to think so too.