Build a Comfort Creators’ Brand with Me
Maison du Miel is the brand concept of the fictional comfort creator and homemaker, Molly Hart.
I created this brand because I see so many talented creators stuck on the Instagram content wheel. It’s easy to believe that more posts and a bigger audience are the keys to growth.
But growth actually starts with clarity. When your brand is clear, you can create less content that resonates more deeply with the people who value what you do.
Here’s a step-by-step look at how I built the brand for Maison du Miel, and how this same process applies to you.
Step 01: Understand Her Vision + Goals
Every brand I design starts with a deep dive interview called The Brand Dig. Instead of rushing into visuals, we’ll pause and get aligned on your big goals, the direction you want to grow, and the roadblocks that keep showing up.
From there, you’ll get an actionable plan that helps you move forward with clarity and confidence.
In Molly’s case, she has a long-term goal of publishing a cookbook. Her content already had recurring themes, but it felt scattered. What she really needed was a cohesive idea strong enough to tie her content, offers, and future growth together.
Step 02: Clarify Her Niche & Point of View
Next, we brought Maison du Miel into focus. Her niche became young moms who want to make their spaces feel a little more luxurious without losing the coziness of home.
Her brand isn’t just about food or home. It’s about comfort, ritual, and sweetness in daily life.
We defined her brand’s one big idea as: Staying in, made sweeter.
That lens guides her recipes, table settings, kitchen routines, hosting tips, and brand partnerships.
When you define the emotional experience you help create, your content naturally becomes more focused, recognizable, and memorable.
Step 03: Define Her Brand Personality
Once your strategy is clear, personality becomes easier to define. For Molly, we wanted the brand to feel warm and welcoming, softly elevated, and lived-in.
The brand’s visuals are inspired by golden hour light and a life that feels intentionally sweet, not overly-styled or out of reach.
Step 04: Translate Our Strategy Into a Visual Identity
The Maison du Miel brand identity is designed to feel recognizable, support like-minded brand partnerships, and grow with Molly as her platform expands.
Instead of relying on constant output to stay relevant, the brand itself starts doing the heavy lifting with a memorable look and feel.
The Takeaway
If this behind-the-scenes breakdown made you realize your brand could be working harder for you, let’s talk. Book a fit call and I’ll walk you through my process, then you can decide if I’m the right designer to help you build a brand that grows with you, not against you.