Nutrition by Mad

Maddy Coyne is a certified nutritionist and wellness coach who advocates for practical nutrition and personalized plans. In the nutrition industry, muted greens and browns have become the cliché.

Instead, we wanted to stand out in her industry with celebratory branding that represented the energetic transformation each of her clients receive. Maddy’s grandmother was the inspiration behind her love of cooking, so we also included a hand-written font to symbolize her grandmother’s hand-written recipes.